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  HP, Yahoo! Team Up To Launch Targeted Ad Campaign

  JP 1:45 am on June 20, 2010 | 0 Permalink | Reply
  Tags: company (15), nbsp (1,601), Stephen Nigro, vyomesh joshi, Yahoo, yahoo team

  Filed under: Computers, Web

  

  Last week, Hewlett-Packard unveiled its online printing program, which allows users to remotely print Web content from their computers or phones. Along with the program, the company launched a new service called “scheduled delivery,” which enables customers to regularly print pages at specified times. Now, in order to promote these new features, the company has joined forces with Yahoo! to launch a series of targeted ads.

  As Computer World reports, HP will use Yahoo!’s advertising network to tailor ads depending on location. The new ePrint printers will be connected to user’s home routers, and thus have their own IP address. “Through IP sniffing, you have an idea about where those printers are so naturally it allows you to kind of already target your offers,” argued Stephen Nigro, Senior VP of Imaging and Printing. Privacy advocates have always been somewhat leery of any ad campaign based on individual online behavior. HP’s Vyomesh Joshi, however, guaranteed that the company will not promote its new products at the expense of user privacy, acknowledging the need to establish “very clear business rules in terms of privacy.”

  Continue reading HP, Yahoo! Team Up To Launch Targeted Ad Campaign

  HP, Yahoo! Team Up To Launch Targeted Ad Campaign originally appeared on Switched on Sat, 19 Jun 2010 09:00:00 EST. Please see our terms for use of feeds.

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  Yahoo! Facelift Brings Facebook to Pulse

  JP 11:47 am on June 8, 2010 | 0 Permalink | Reply
  Tags: facebook (302), mafia wars (10), nbsp (1,601), networking features, networking today, Read (1,390), Yahoo

  Filed under: Web, Social Networking

  

  Today, Yahoo! gave its Profiles a major facelift and new name — Pulse. Yahoo! Pulse adds significant social networking features to what have, until now, been more or less static profile pages for Yahoo! users. The biggest change comes in the form of a deep integration with Facebook that pulls a user’s news feed right into Pulse. The overhaul is an attempt to keep the attention of customers who are spending more time on Facebook and less time at traditional portals like Yahoo!.

  The new feature is being rolled out to users starting today and will allow people to log in to their Facebook accounts straight from the Yahoo! homepage. Updates from friends on the social network will be visible across the Yahoo! ecosystem, including on Yahoo! Sports, in e-mail and on Flickr. This is just the first step in the socialization of the Web-portal stalwart. Later this summer, Pulse will add support for Twitter updates, and by the end of the year, will extend the reach of games like ‘FarmVille‘ and ‘Mafia Wars‘ beyond the boundaries of Facebook.

  Continue reading Yahoo! Facelift Brings Facebook to Pulse

  Yahoo! Facelift Brings Facebook to Pulse originally appeared on Switched on Mon, 07 Jun 2010 16:10:00 EST. Please see our terms for use of feeds.

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  Justice Department Backs Down in Fight Against Yahoo! and Google

  JP 1:47 am on April 19, 2010 | 0 Permalink | Reply
  Tags: Department (2), electronic frontier foundation, mail accounts (6), mail records, nbsp (1,601), Read (1,390), Yahoo

  Filed under: Google, Web

  We mentioned yesterday that Google and a host of other privacy groups had filed a brief, on behalf of Yahoo!, to stop the courts from forcing the company to hand over the e-mail records of its customers to the Department of Justice (DOJ) without having been first served a warrant. Well, it appears the protest from the Web super power, along with the Electronic Frontier Foundation and others, scared the Department off the case.

  The government officially withdrew its request for access to the e-mail accounts of those persons under investigation, saying only that Yahoo! had provided other data and that investigators no longer needed access to the full texts. Originally, the Justice Department argued that, under federal law, the previously opened e-mails did not qualify as “electronic storage,” since that type of data (which requires a search warrant) only applies to e-mails if they are less than 181-days old.

  Continue reading Justice Department Backs Down in Fight Against Yahoo! and Google

  Justice Department Backs Down in Fight Against Yahoo! and Google originally appeared on Switched on Sat, 17 Apr 2010 09:00:00 EST. Please see our terms for use of feeds.

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  Facebook Leapfrogs Yahoo! to Become Second Most Visited Site in U.S.

  JP 12:50 am on February 23, 2010 | 0 Permalink | Reply
  Tags: consumer attention (2), destination web (2), facebook (302), nbsp (1,601), Read (1,390), time (21), U.S. (106), U.S.Facebook (3), US (24), Yahoo

  Filed under: Web, Social Networking

  

  It was only a matter of time, really. After ceding its traffic throne to Google two years ago, Yahoo! has recently been knocked down yet another notch. As Mashable reports, Facebook has shot past the search engine to claim the title of second-most visited site in the US. According to new data released from Compete.com, 133.62 million people visited Facebook in January, compared to the 132 million who went to Yahoo!. Facebook had been gradually narrowing the gap for some time, but last month marked the first time that it actually overtook the once-proud portal.

  Although Facebook still trails the Google juggernaut by a good 14 million monthly visitors, Compete’s analysis shows that when it comes to actual time spent on a given site, Facebook far outpaces the competition. Last month, a whopping 11.6-percent of all online time was spent on Facebook, compared with just 4.25-percent on Yahoo, and 4.1-percent on Google. This large a discrepancy really isn’t surprising, since Facebook is, for the most part, a destination Web site, and since both Google and Yahoo! primarily serve as vehicles to other sites. Those statistics have significance with advertisers, though, many of which are more interested in sustained consumer attention, rather than sheer volume.

  Continue reading Facebook Leapfrogs Yahoo! to Become Second Most Visited Site in U.S.

  Facebook Leapfrogs Yahoo! to Become Second Most Visited Site in U.S. originally appeared on Switched on Thu, 18 Feb 2010 15:40:00 EST. Please see our terms for use of feeds.

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  Facebook Leapfrogs Yahoo! to Become Second Most Visited Site in U.S.

  JP 12:51 am on February 22, 2010 | 0 Permalink | Reply
  Tags: consumer attention (2), destination web (2), facebook (302), nbsp (1,601), Read (1,390), time (21), U.S. (106), U.S.Facebook (3), US (24), Yahoo

  Filed under: Web, Social Networking

  

  It was only a matter of time, really. After ceding its traffic throne to Google two years ago, Yahoo! has recently been knocked down yet another notch. As Mashable reports, Facebook has shot past the search engine to claim the title of second-most visited site in the US. According to new data released from Compete.com, 133.62 million people visited Facebook in January, compared to the 132 million who went to Yahoo!. Facebook had been gradually narrowing the gap for some time, but last month marked the first time that it actually overtook the once-proud portal.

  Although Facebook still trails the Google juggernaut by a good 14 million monthly visitors, Compete’s analysis shows that when it comes to actual time spent on a given site, Facebook far outpaces the competition. Last month, a whopping 11.6-percent of all online time was spent on Facebook, compared with just 4.25-percent on Yahoo, and 4.1-percent on Google. This large a discrepancy really isn’t surprising, since Facebook is, for the most part, a destination Web site, and since both Google and Yahoo! primarily serve as vehicles to other sites. Those statistics have significance with advertisers, though, many of which are more interested in sustained consumer attention, rather than sheer volume.

  Continue reading Facebook Leapfrogs Yahoo! to Become Second Most Visited Site in U.S.

  Facebook Leapfrogs Yahoo! to Become Second Most Visited Site in U.S. originally appeared on Switched on Thu, 18 Feb 2010 15:40:00 EST. Please see our terms for use of feeds.

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