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  Red Bull, Verizon Tweets May Violate Olympic Advertising Rules

  JP 12:51 am on February 26, 2010 | 0 Permalink | Reply
  Tags: 2010 winter olympic, Bull, Henry Yamamoto, Lindsey Vaughn, Lindsey Vonn, nbsp (1,601), Read (1,390), Shani Davis, Shaun White, Vancouver (6), Verizon (5), Wall Street (29), Winter Olympic (4), winter olympic games, Winter Olympics (2)

  Filed under: Web, Social Networking

  The Olympic drama in Vancouver during the 2010 Winter Olympic Games has spread from the slopes, ice, and tracks to, of course, the Twitterverse. According to the Wall Street Journal, Red Bull and Verizon Communications posted some tweets that violate Olympic sponsorship and advertising rules. Since the companies aren’t official Olympic sponsors, they can’t associate themselves with the event or any participating athletes during the Games or during the weeks leading up to them. Yes, the rules are that vague.

  Last week, Red Bull tweeted a message rooting for Lindsey Vonn, Shaun White, and other Olympians, and then retweeted a message from Henry Yamamoto, posting “RT @henryyamamoto: Here’s an idea for next Winter Olympics: Get @RedBull to produce it instead of some ‘committee’ or NBC Sports #olympics.” Similarly, Verizon tweeted: “Who are the REAL American Idols? Shaun White, Lindsey Vaughn [sic] & Shani Davis draw more viewers than American Idol.”

  Continue reading Red Bull, Verizon Tweets May Violate Olympic Advertising Rules

  Red Bull, Verizon Tweets May Violate Olympic Advertising Rules originally appeared on Switched on Wed, 24 Feb 2010 10:52:00 EST. Please see our terms for use of feeds.

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  Psy-Olympics: Visitors to Control Niagara Falls Lights Via the Mind

  JP 12:54 am on February 10, 2010 | 0 Permalink | Reply
  Tags: beta waves, Don (23), event, Gizmodo (2), nbsp (1,601), Niagara Falls, olympic curling, Read (1,390), Toronto (5), Vancouver (6), Winter Olympic (4), winter olympic games

  Filed under: Computers

  

  In what we can only imagine is an effort to make somebody (please, anybody!) care about the 2010 Vancouver Winter Olympic Games, visitors to the event will be able to participate in a long-distance, mind-control light show that will take place at Niagara Falls. Don’t shrug those shoulders; it’s more interesting than watching Olympic curling.

  According to Gizmodo, the exhibit dubbed “The Bright Ideas” uses a headset that measures your noggin’s electrical output. The device reacts to the brain’s alpha waves, which are associated with relaxing, and beta waves, which are associated with concentrating. It then shoots those signals via the Internet to the lights at the falls. But here’s the catch with Toronto-based InteraXon’s project: you’re not actually “controlling” the lights. It’s all fairly arbitrary because there’s no real way to make the display turn a certain color or shine brighter on command. That’s right. No matter how hard you think, “Turn red, turn red, turn red,” the lights may turn yellow, or do nothing for that matter. Regardless, pretending to have telekinetic powers must be more exciting than actually attending a Winter Olympic event. [From: Gizmodo, via: Huffington Post]

  Continue reading Psy-Olympics: Visitors to Control Niagara Falls Lights Via the Mind

  Psy-Olympics: Visitors to Control Niagara Falls Lights Via the Mind originally appeared on Switched on Wed, 03 Feb 2010 18:33:00 EST. Please see our terms for use of feeds.

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