Filed under: Web, Social Networking

There’s biting the hand that feeds you, and then there’s severing the hand that feeds you. The line separating the two, as one Vodafone employee recently proved, is pretty clearly defined.
On Friday afternoon, Vodafone’s nearly 9,000 Twitter followers were left scratching their heads after reading a tweet on the company’s page that read: “VodafoneUK is fed up of dirty homo’s and is going after beaver.” The tweet, as The Guardian reports, was apparently the work of a bored (and bigoted) customer service rep based in Stoke, where the mobile company employs people to use Twitter and other social networking media to communicate with users. After receiving complaints within minutes, Vodafone deleted the Tweet and promptly set about doing damage control. Word, however, spread pretty fast, and the company has been forced to apologize and engage in a prolonged mea culpa. In a series of direct messages to its followers, Vodafone reassured its customers that they weren’t hacked, as many had suspected, and said simply, “An inappropriate message. Severe breach of rules by staff in our building, dealing with that internally. We’re extremely sorry.”
Continue reading Homophobic Tweet Lands Vodafone Rep on ‘Indefinite’ Suspension
Homophobic Tweet Lands Vodafone Rep on ‘Indefinite’ Suspension originally appeared on Switched on Mon, 08 Feb 2010 12:45:00 EST. Please see our terms for use of feeds.
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