Filed under: Web, Social Networking
Here it comes, every year. Cookie time: You’re tight on cash, you just bought that new gym membership and you still have some of last year’s Thin Mints in your freezer. Try as you might, you simply can’t say no to a four-foot ball of freckles, nor her stacks of Samoas. Only after you bought 300 boxes of Tagalongs, you realize you don’t even like Tagalongs.
This year, though, the Girl Scouts of America have drastically altered their marketing strategy. Gone are the toothy smiles and the door-to-door heart-string pulling. In its place are E-vites and Facebook messages. That’s right, the Scouts and their staggering $700 million(!) cookie industry are storming the beaches of social media. As NPR reports, the nationwide initiative marks a significant change from last year, when one scout in North Carolina was reprimanded for posting a video on YouTube to sell her stash. This year, though, Scout authorities have changed their Trefoil tune and say that online hawking not only helps fill up their coffers, but that it gives young girls valuable experience in social media marketing, as well.
Continue reading Samoas and Social Networking: Girl Scout Cookies Get Linked Up
Samoas and Social Networking: Girl Scout Cookies Get Linked Up originally appeared on Switched on Fri, 05 Mar 2010 11:00:00 EST. Please see our terms for use of feeds.
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