Filed under: MySpace, Web, Social Networking
Admit it. You’d pretty much given up on MySpace. Struggling to keep pace with the two-headed monster of Facebook and Twitter, the once proud social network seems to have both feet in the grave. But don’t go signing that death certificate just yet; MySpace may be slow, but thanks to a new surge of younger users, it’s far from dead.
Despite enduring the resignations of two CEOs last year, MySpace, according to USAToday, has managed to carve out a social media niche for itself, and is even expected to haul in a handsome $350 million in revenue this year. By going back to its roots, MySpace has made a conscious effort to distinguish the site as a place for younger audiences to “discover and be discovered.” With a greater selection of games, and a more pointed emphasis on entertainment news for the ‘Twilight’ crowd, the site has amped up its campaign to draw in more of the 13-to-34 age demographic — which, by the way, comprises a whopping 84-percent of MySpace’s total user base.
Continue reading Packed With Tweens and Bands, MySpace Not Dead, Just Slow
Packed With Tweens and Bands, MySpace Not Dead, Just Slow originally appeared on Switched on Wed, 10 Mar 2010 09:30:00 EST. Please see our terms for use of feeds.
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