Filed under: Web, Social Networking
In an effort to reach increasingly younger veterans, the Department of Veterans Affairs hired a former member of the 101st Airborne, and active blogger, to revamp its social media strategy. According to The Washington Post, Brandon Friedman’s job is to change the way veterans communicate with a department that’s long been known for its lack of transparency. Friedman, who received a book deal in 2007 after he’d begun blogging about his experiences in Iraq and Afghanistan, has created Facebook pages and a Twitter account for the V.A., redesigned its Web site, and has formulated plans to launch a blog dedicated to veterans by the end of this year.
The Post reports that about 60-percent of the service’s members deployed to Iraq and Afghanistan are under 30-years old. Since that means they’re very likely to use social media as a primary means of communication, all that Veterans Affairs must do is open up a channel. “Veterans want to be engaged,” Friedman told the Post. “They want a two-way conversation with us, to tell us what we can improve on.”
Continue reading Veterans Affairs Engages Vets via Facebook, Twitter and Blogs
Veterans Affairs Engages Vets via Facebook, Twitter and Blogs originally appeared on Switched on Mon, 12 Apr 2010 07:30:00 EST. Please see our terms for use of feeds.
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