Filed under: Web, Social Networking
One of the games that digital prognosticators love to play is guessing when and how Twitter will make money. We’ve taken particular joy in lambasting one of our favorite social networks for absorbing investor dollars like a black hole. But all of the fun and games may be coming to an end now that rumors are swirling of a Twitter Ad platform that will be unveiled at South by Southwest (SxSW) Interactive.
According to MediaPost, Anamitra Banerji, head of product management and monetization at Twitter, has confirmed that the service is working on an advertising platform. This is following a panel on interactive advertising hosted by Seth Goldstein, CEO of socialmedia.com, where Banerji reportedly unveiled Twitter’s plans in a relatively vague fashion. According to Goldstein and MediaPost, the plan is to let brands and companies interact with consumers and capitalize on trending topics (can’t they already do this?), as well as ensure that the delivered content is “relevant and useful.” Banji also indicated that initially the ads would feature hash tags to distinguish them from tweets, but that the developers were working on a better solution.
Continue reading Twitter Ads Imminent, Might Actually Make Money
Twitter Ads Imminent, Might Actually Make Money originally appeared on Switched on Wed, 24 Feb 2010 09:10:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
