To mixed reviews, Microsoft tried being all fluffy and sweet while advertising its new operating system. Now, it’s time for Plan B — comedy. Enter ‘Family Guy’ creator Seth MacFarlane and Alex Borstein (a.k.a. Lois Griffin), who agreed to produce a Microsoft-sponsored variety show. The comedy extravaganza/marketing ploy will air November 8th on FOX, a couple weeks after Microsoft releases Windows 7 on October 22nd.
Fortunately, you won’t have to sit through annoying commercials, since, as Advertising Age reports, there’ll be Windows-branded content throughout the program, which is tentatively titled ‘Family Guy Presents: Seth & Alex’s Almost Live Comedy Show.’ Microsoft is being coy as to just what this integrated material will be, but Gayle Troberman, general manager of consumer engagement and advertising, says, “We’ll be evoking the cast of ‘Family Guy’ in some interesting ways that integrate the product messages.”
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‘Family Guy’ Teams With Microsoft for Windows 7 TV Extravaganza originally appeared on Switched on Wed, 14 Oct 2009 17:23:00 EST. Please see our terms for use of feeds.
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